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ROI Hunter Visual Identity

Branding & CI • 31. 1. 2020

In July 2017 I was hired by ROI Hunter to create their visual identity from scratch and have been working with them ever since. Currently in charge of their brand identity, website and all multimedia production, I help the company with all things design, focused mostly around marketing. This includes:

  • Marketing & Sales enablement materials (social media visuals, onepagers, brochures, e-books, presentations)
  • Web design & UX (designing websites and landing pages, setting up lead gen infrastructure, consulting the platform in terms of UX / UI)
  • Internal materials (guides, interactive PDFs, cheatsheets)
  • Motion Design (promotional videos, platform demos, explainer animations, showreels)

Almost all of the multimedia outputs you can find online coming from ROI Hunter were either created by me or under my management. I’m very proud of what we’ve been able to build at ROI Hunter. I got the opportunity to build a company’s visual identity from nothing to a stage where there is a high-quality, reliable structure in place for current and future designers (and employees).

ROI Hunter Homepage ↗

My collaboration with ROI Hunter has been marked by a substantial professional advancement and I’m very grateful for that. I have been able to develop and put my design skills to real-world practice – Be it motion design, illustration, sound engineering, management, design theory, HTML/CSS or UX. That is truly some invaluable experience.



Noteworthy Projects

Here are some projects that I consider to be worth mentioning:

WATCH ON YOUTUBE
Product Insights Explainer Animation

ROI Hunter was launching a new feature, Product Insights, and it was up to the Marketing Department to create a promotional video. This is what we came up with (click the button above to watch now ↑)

My tasks:
✅ Creative concept & storyboard
✅ Co-creating the script
✅ Commisioning a voiceover
✅ Voiceover postproduction & light sound engineering
✅ Animation

Tools used:
📷 Adobe Photoshop (layout design)
🎥 Adobe After Effects (motion design)
🔉 Adobe Audition (sound)

This project took place in July 2019. Click the link above to watch the result ↑

WATCH ON YOUTUBE
SportsDirect Success Story

Mart Smith from SportsDirect, the UK’s #1 sports retailer, shares his success working with the ROI Hunter platform. My tasks in this project:

✅ Project Management – ensure a successful production
✅ External film crew coordination
✅ Postproduction

📷 Adobe Photoshop (layout design)
🎥 Adobe After Effects (motion design)
🎥 Adobe Premiere Pro (editing)

This project took place in March 2019.

WATCH ON YOUTUBE
Refine Audience Explainer Animation

Another explainer animation for one of ROI Hunter’s key features – Refine Audience. Click the button above to watch now ↑

My tasks:
✅ High-fidelity storyboard
✅ Recording a voiceover (with a colleague)
✅ Voiceover postproduction & light sound engineering
✅ Animation

Tools used:
📷 Adobe Photoshop (layout design)
🎥 Adobe After Effects (motion design)
🔉 Adobe Audition (sound)

This project took place in August 2018. Click the link above to watch the result ↑

Infographic: 10 Key Facebook and Instagram Video Ad Tips for E-commerce

One of ROI Hunter’s articles converted into an infographic.

Full size preview ↗
WATCH ON YOUTUBE
Creative factory showreel

Showreel accompanying the launch of ROI Hunter’s Creative Factory. Click the button above to watch now ↑

My tasks:
✅ Creative concept & Storyboard
✅ Animation

Tools used:
📷 Adobe Photoshop (layout design)
🎥 Adobe After Effects (motion design)

This project took place in March 2019. Click the link above to watch the result ↑

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