Through a visual redesign, I managed to lift the CTR of a LogRocket display ad banner by 18.7%
LogRocket runs a very popular blog with millions of unique visitors every month. Therefore, they need to dutifully create and optimize any lead-gen banners or forms.
My task was to redesign a banner to test (and improve) the conversion rate. It turns out, the visual redesigned helped to lift the CTR by almost 19%
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